Villa Crop Protection is a market leader in the South African crop protection industry. With more than 300 product registrations and nearly 900 on-farm research and development trials conducted each year, this ISO-accredited company has a reputation for high quality and innovative products that help local growers achieve their goals.
Through Villa’s recently acquired partnership with US based Land O’Lakes, Inc., a Fortune 250 global agribusiness and food company and its leading crop inputs business, Winfield Solutions, Villa has access to new capabilities and levels of agronomic expertise.
Many of Villa’s products are manufactured by its own product formulation facility called Fountain Chemicals. Furthermore, the company also provides a very unique educational offering through its educational arm, the Villa Academy. Agriculturalists, producers and sales people attend courses and workshops to learn how to use the latest product developments and in-field experiences to enhance service delivery, decision-making and productivity.
The crop chemicals business is rapidly evolving, and during the past decade it has become highly technical. Villa has identified a need amongst agrochemical sales professionals and growers for high quality education on all aspects of crop protection and established the Villa Academy to fulfil this need.
In order to also ensure that students, growers and technical advisors in local agriculture do have access to handbooks and relevant literature Villa embarked on a program to sponsor the compilation and publishing of handbooks, such as the Responsible Use of the Handling of Crop Protection Products, earmarked for local agriculture.