FEATUREDFostering innovation along potato value chains in East AfricaThis project aims to strengthen the capacities in scientific research and innovative technologies in Eastern Africa
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FEATUREDSPIRIT Guidelines on innovative technologies and best practicesA set of four guidelines to promote the adoption of innovations along the potato value chains in East Africa
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FEATUREDProposals for East African policy makers to foster innovationRecommendations to promote innovation along potato value chains through modifications in existing policies, regulations and standards.
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Contact with Spirit Access to become a member of East Africa potato value chain knowledge sharing portal Access to become researcher of East Africa potato value chain knowledge sharing portal

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Analysis of consumers’ point of view regarding sustainability issues in Kenya

October 25 2019 by INKOA
Resource image of the African potato platform

The analysis of consumers’ point of view regarding sustainability issues in Kenya is a document delivered in the context of the  Horti-Green project  (Inclusive Green Horticultural Processing Sector in Kenya).

A survey analysis focusing on deeper insight into Kenyan consumers’ awareness and behaviours towards more sustainable consumption has been conducted. The survey paid special attention to motivating and hindering factors in the Kenyan consumers that can affect the acceptance of sustainable products and behaviours, since better understanding how consumers are making decisions will be crucial in designing effective marketing strategies to increase the share of sustainable horticultural processed products purchased. Besides, the survey have analysed consumers’ perception of green products, their knowledge and awareness on certification and eco-labelling, their level of awareness on the need of adopting SCP behaviours, etc. This could serve as a basis to design consumer awareness raising campaigns accordingly

The Horti-Green project (ENV/2017/391-383) is an action implemented by Fundación SUSTALDE (Spain, Coordinator), University of Nairobi (Kenya, partner), Consumer Information Network (Kenya, partner) and Kenya Bureau of Standards (Kenya, partner). The action was awarded a grant under the Switch Africa Green Programme, which is co-financed by the European Commission.

Year: 2019
Document relevant to the topics: Research and Innovation
Document relevant to the regions and countries: Kenya
Type of document: General
Related website: https://sustalde.org/wp-content/uploads/2021/10/Overwiew_ConsumersKenya.pdf
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